Webinar Recast: How Tuft & Needle Revitalized It's Giving


Care2Act: How Tuft & Needle Revitalized It’s Giving

Melanie LaDue, Gives Back Lead / Social Mission at Tuft & Needle, shares about the recent transformation of their Corporate Social Responsibility donations in a shift towards supporting disaster relief with Team Rubicon. It’s a fascinating case study about the development of a CSR program and shifts in focus in response to a changing company.


0:00        Care2Act Intro

02:55     About Melanie, Path to T&N and Gives Back position 

05:30     Agenda

06:40     Social Mission at T&N

08:45     Evolution of Gives Back

12:30     Changing the Program

17:18     Working with Stakeholders

20:40     Authentic Marketing

23:30     The Gives Back House analogy

25:15     Ways to Give Back – Scheduling action items

26:40     Release of “Gives Back” from Social Mission

28:40     How to say No

30:42     Merger with Serta Simmons Beautyrest

32:55     Disaster Relief Program (Team Rubicon) and Community Partnerships

34:16     Charity Donation Refunds and Partnership

37:15     School Fundraising Program

38:35     Tools that I Use (Airtable, Asana, Typeform, eSpatial, HelpScout)

David Reno